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PRS Guitars
PRS Guitars sets its own standards when it comes to electric guitars. At session you’ll find, alongside the high-class PRS Custom Shop guitars, models from the mid price range and also PRS electric basses. At NAMM 2016 PRS looked back and — with the CE 24 models — once again introduced guitars with bolt-on necks and maple necks in its core range, offering an interesting alternative to traditional construction.
Through a great passion for guitar-making and meticulous research and optimisation of its models, founder Paul Reed Smith has been creating instruments for over 40 years that are rightly considered true works of art. Not only guitar legends like Carlos Santana play the high-quality PRS guitars from the Standard series, the exclusive Private Stock or the more affordable SE production.
Paul Reed Smith makes a name for himself
Officially the American guitar maker PRS Guitars was founded in 1985, but the company's founder and namesake Paul Reed Smith has been building guitars since around 1975. By giving his guitars to stars like Carlos Santana, Al Di Meola and Peter Frampton and winning them over directly, his instruments became increasingly well known. In 1985 the series production of the Custom 24 finally began. With former Gibson president Ted McCarty, Paul Reed Smith was able to secure an experienced adviser, and thus the course for success for the guitars recognisable by their typical bird inlays on the fretboard was set.
Every guitar a Custom Shop model
PRS guitars are positioned in the higher price brackets because of the high-quality materials and careful workmanship. Since the 1990s there has also been the SE line, which is made in Korea and, despite using more affordable materials, still competes at a high level of quality. The S2 series bridges the gap: the instruments are made in the USA, yet remain relatively affordable.
Although PRS describes all its instruments as Custom Shop instruments due to their high quality and customisation options, the company goes a step further with the Private Stock instruments and sets real benchmarks in terms of materials, quality, originality and individuality.
One thing all PRS guitars have in common: they're hard-working, highly flexible instruments that look outrageously good. You can see that from the countless endorsers who swear by their PRS, as well as the numerous signature models from artists like Carlos Santana, Orianthi, Mark Tremonti and Chad Kroeger.