In August of 1976, Paul Rivera founded Rivera R&D in Southern California to provide for musicians and the music industry leading-edge design, development, and manufacturing of products based on the philosophy that clients are the center of their attention. It has been the driving force of Rivera, from their early work in the 1970s with the who’s who of the studio world, to their consulting work for many of the leading amplifier manufacturers, to today’s extensive line of professional products that Rivera proudly hand-builds in the USA. Rivera is a privately owned company. Rivera does not have to answer to shareholders. Rivera answers only to their customers.
Thankfully, in these times when other makers have taken their production offshore, closed, or allowed their products to deteriorate in quality and tone, Rivera Amps have prospered. This again is because of loyal Rivera Amps clients. The continuing dedication of Rivera to using only the finest of components in robust designs stands the test of time. Purchasing one of the Rivera Amps is a long-term investment in quality. You will still be enjoying your Rivera Amps long after competitors’ products may no longer serviceable and have been discarded.
Only Rivera builds an all-tube stereo combo amp, the S120 series. Only Rivera builds an all-tube acoustic guitar amp, the Sedona. Only Rivera had the foresight and innovation to launch their powered subwoofer systems over six years ago. Every product in the Rivera Amps line is dedicated to serving players and is designed to meet their needs.
Years ago Rivera R&D was famous for complete effects racks and systems for bands and solo artists like Toto, Van Halen, Lee Ritenour, and many others. Rivera is proud to launch their new Routmeister effects switcher, distilled from their years of signal-processing experience. This one product solves the frustration that many players have faced for years in organizing and controlling their stage systems.
As Rivera Amps has grown, Rivera has expanded their capacity to manufacture absolute top-quality amplifiers. Rivera Amps are now unleashing their new entry-level Pubster and Clubster series of amplifiers, compact beauties that sport all the quality of their more expensive models, with enough features and stunning tone to please the pickiest of players.
For those of you purchasing a Rivera Amp for the first time, welcome to the family. For those of you already in the Rivera family, hello again, and Rivera is happy to be of service to you once more.
Here you will find our selection of fine Rivera Amps.


